Start.io audiences
Parents to Be
in Houston

overview
Parents to be are entering an exciting phase of life as they prepare for their child's arrival. Of the consumers who are identified as Parents to Be in Houston, 33.6% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
United States
City
Houston, Texas
Population
2,320,268
Area
637 sq mi

INSIGHTS ON Parents to Be in Houston
Age
55 years and above 33.6%
45-54 years 17.7%
35-44 years 17%
25-34 years 13.5%
18-24 years 18.2%
Gender
Male (43.5%)
Female (56.5%)
Household income
Less than $25,000 34.4%
$25,000 to $39,999 17.5%
$40,000 to $59,999 15.9%
$60,000 to $74,999 5.8%
$75,000 to $99,999 10.8%
$100,000 to $149,999 13.4%
$150,000 and above 2.2%
OS
Android (51.1%)
iOS (48.9%)
Top devices
01 Apple iphone1,1
02 Apple iphone
03 Samsung sm-s908u
04 Apple iPhone12,1
05 Apple iPhone14,5
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Moritz Pech Family Park
02 West End Park
03 Timbergrove Manor Park
04 Burnett-Bayland Park
05 Mud 257 Park
Updated: 07-2026