Start.io audiences
Parents to Be
in Massachusetts
overview
Parents to be are entering an exciting phase of life as they prepare for their child's arrival. Of the consumers who are identified as Parents to Be in Massachusetts, 33.3% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON Parents to Be in Massachusetts
Age
55 years and above 33.3%
45-54 years 19.7%
35-44 years 16.6%
25-34 years 14.1%
18-24 years 16.2%
Gender
Male (46.2%)
Female (53.8%)
Household income
Less than $25,000 31.8%
$25,000 to $39,999 11.5%
$40,000 to $59,999 13.8%
$60,000 to $74,999 6%
$75,000 to $99,999 12.5%
$100,000 to $149,999 22.5%
$150,000 and above 1.9%
OS
Android (50.2%)
iOS (49.8%)
Top devices
01 Apple iphone1,1
02 Apple iphone
03 Apple iPhone14,5
04 Apple iPhone14,3
05 Apple iPhone12,1
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Hale Park
04 Port of Boston
05 Erricola Park
Updated: 07-2026