Start.io audiences
Second-Hand Shoppers
in Japan
overview
Users who shop for second-hand items might be searching for vintage finds or looking for a good deal on clothing, furniture or other items. Based on POI visits, mobile apps and various device data signals, of the second hand shoppers in Japan, 65.1% are in the 55+ age group.
Country
Japan
Population
126,860,301
Area
364,546 sq km
INSIGHTS ON Second-Hand Shoppers in Japan
Age
55 years and above 65.1%
45-54 years 21.8%
35-44 years 6.4%
25-34 years 2.6%
18-24 years 4.1%
Gender
Male (70%)
Female (30%)
OS
Android (53.4%)
iOS (46.6%)
Top devices
01 Apple iphone1,1
02 Apple iPhone15,4
03 Apple iPhone17,3
04 Apple iPhone14,7
05 Generic Android 6.0
Leading carriers
01 Softbank
02 AU
03 AU
Updated: 07-2026