Start.io audiences
Smart Home Device Users
in Massachusetts

overview
Smart home device users love the convenience that their smart home systems provide. They tend to be early adopters of new tech and tech-powered gadgets. North America has the highest number of smart homes, but other countries are catching up. Of all the smart home device users in Massachusetts, the most used mobile device is an Apple iphone1,1. Learn more distinguishing facts about smart home device users from the following charts.


Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi

INSIGHTS ON Smart Home Device Users in Massachusetts
Age
55 years and above 28%
45-54 years 19.1%
35-44 years 26.2%
25-34 years 7.9%
18-24 years 18.7%
Gender
Male (55.5%)
Female (44.5%)
Household income
Less than $25,000 32.1%
$25,000 to $39,999 10.9%
$40,000 to $59,999 14.5%
$60,000 to $74,999 6.1%
$75,000 to $99,999 12.8%
$100,000 to $149,999 22.9%
$150,000 and above 0.7%
OS
Android (75.1%)
iOS (24.9%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung Galaxy A15 5G
04 Samsung Galaxy A14 5G
05 Samsung sm-s901u
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Hale Park
04 Port of Boston
05 Erricola Park
Updated: 07-2026