Start.io audiences

Smartphone Users
in Japan

Smartphone Users
overview

Smartphone users are commonly found in every country and enjoy the convenience of being able to access anything while on the go and from the palm of their hand. Smartphone Users in Japan range in age with 69.7% of them falling into the 55+ age group. Find out more about the characteristics of this group below.

Smartphone Users
Japan map
Geolocation stat
Country
Japan
Population
126,860,301
Area
364,546 sq km
Audience size
102,670,783
Japan map

INSIGHTS ON Smartphone Users in Japan

Age
55 years and above 69.7%
45-54 years 14%
35-44 years 7.6%
25-34 years 2.2%
18-24 years 6.5%
Gender
Male (58.4%)
Female (41.6%)
OS
Android (62.9%)
iOS (37.1%)
Top devices
01 Apple iphone1,1
02 Google Pixel
03 Apple iPhone15,4
04 Apple iPhone17,3
05 Apple iPhone14,7
Leading carriers
01 Softbank
02 AU
03 AU
Activate this Audience
Activate this audience and access hundreds of user segments,
each containing millions of active consumers
Updated: 07-2026