Start.io audiences
Spotify Music Users
in Sao Paulo

overview
Spotify music users favor the platform because it gives them access to millions of songs and has an excellent discovery algorithm. 53.2% of the users in this group in Sao Paulo are in the 18-24 age group. Gain more insights about Spotify Music Users in the following charts.


Country
Brazil
City
Sao Paulo
Population
12,252,023
Area
1,521 sq km

INSIGHTS ON Spotify Music Users in Sao Paulo
Age
55 years and above 15.1%
45-54 years 8.6%
35-44 years 6.2%
25-34 years 16.8%
18-24 years 53.2%
Gender
Male (70.9%)
Female (29.1%)
Top devices
01 Generic Android 6.0
02 Samsung Galaxy A32
03 Samsung Galaxy A13
04 Samsung Galaxy A11
05 Samsung Galaxy A22
Leading carriers
01 Claro
02 Tim
03 Vivo
Updated: 07-2026