Start.io audiences
Target Shoppers
in Massachusetts
overview
Target shoppers are budget-conscious consumers who like to purchase a wide variety of products online or in stores. Of the consumers who are identified as Target Shoppers in Massachusetts, 36.7% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON Target Shoppers in Massachusetts
Age
55 years and above 36.7%
45-54 years 23.9%
35-44 years 13.2%
25-34 years 10.6%
18-24 years 15.6%
Gender
Male (53.1%)
Female (46.9%)
Household income
Less than $25,000 30.5%
$25,000 to $39,999 11.5%
$40,000 to $59,999 13.3%
$60,000 to $74,999 5.9%
$75,000 to $99,999 13%
$100,000 to $149,999 23.3%
$150,000 and above 2.6%
OS
Android (68.5%)
iOS (31.5%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s901u
04 Samsung SM-G991U
05 Samsung sm-s908u
Leading carriers
01 T-Mobile
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Target
02 Codman Square
03 Highland Park
04 Port of Boston
05 Hale Park
Updated: 07-2026