Start.io audiences
Target Shoppers
in Massachusetts
overview
Target shoppers are budget-conscious consumers who like to purchase a wide variety of products online or in stores. Of the consumers who are identified as Target Shoppers in Massachusetts, 52.4% are in the 18-24 age group. Get more insights about this consumer group in the following charts.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON Target Shoppers in Massachusetts
Age
55 years and above 7.1%
45-54 years 5.9%
35-44 years 12.2%
25-34 years 22.4%
18-24 years 52.4%
Gender
Male (54.3%)
Female (45.7%)
Household income
Less than $25,000 29.6%
$25,000 to $39,999 9.1%
$40,000 to $59,999 14.7%
$60,000 to $74,999 7.5%
$75,000 to $99,999 12.4%
$100,000 to $149,999 26.7%
$150,000 and above %
OS
Android (60.4%)
iOS (39.6%)
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Aeroballoon
02 Clover Food Lab
03 Park Street MBTA Station Green & Red Line
04 Logan International Airport Boston
05 Hale Park
Updated: 03-2023