Start.io audiences
Target Shoppers
in New Jersey
overview
Target shoppers are budget-conscious consumers who like to purchase a wide variety of products online or in stores. Of the consumers who are identified as Target Shoppers in New Jersey, 39.2% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
United States
State
New Jersey
Population
8,882,190
Area
7,354 sq mi
INSIGHTS ON Target Shoppers in New Jersey
Age
55 years and above 39.2%
45-54 years 23.9%
35-44 years 13.4%
25-34 years 9%
18-24 years 14.5%
Gender
Male (51.7%)
Female (48.3%)
Household income
Less than $25,000 30.9%
$25,000 to $39,999 13.1%
$40,000 to $59,999 13.8%
$60,000 to $74,999 5.8%
$75,000 to $99,999 11.6%
$100,000 to $149,999 22.3%
$150,000 and above 2.6%
OS
Android (66.7%)
iOS (33.3%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung sm-s901u
05 Samsung SM-G991U
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Target
02 CVS Pharmacy
03 Consumer Cellular
04 Independence Park
05 Branch Brook Park
Updated: 07-2026