Start.io audiences
Target Shoppers
in New Mexico
overview
Target shoppers are budget-conscious consumers who like to purchase a wide variety of products online or in stores. Of the consumers who are identified as Target Shoppers in New Mexico, 35.6% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
United States
State
New Mexico
Population
2,096,829
Area
121,298 sq mi
INSIGHTS ON Target Shoppers in New Mexico
Age
55 years and above 35.6%
45-54 years 23.4%
35-44 years 14%
25-34 years 9.8%
18-24 years 17.2%
Gender
Male (31.2%)
Female (68.8%)
Household income
Less than $25,000 38.6%
$25,000 to $39,999 17.5%
$40,000 to $59,999 11.3%
$60,000 to $74,999 6.8%
$75,000 to $99,999 11.1%
$100,000 to $149,999 12.4%
$150,000 and above 2.3%
OS
Android (74.1%)
iOS (25.9%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung sm-s901u
05 Samsung SM-G991U
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Target
02 Vista Nueva
03 Quigley
04 El Oso Grande
05 Arroyo Del Oso Golf Course
Updated: 07-2026