Start.io audiences
Target Shoppers
in Wichita

overview
Target shoppers are budget-conscious consumers who like to purchase a wide variety of products online or in stores. Of the consumers who are identified as Target Shoppers in Wichita, 35.3% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
United States
City
Wichita, Kansas
Population
389,938
Area
160 sq mi

INSIGHTS ON Target Shoppers in Wichita
Age
55 years and above 35.3%
45-54 years 24.4%
35-44 years 11.9%
25-34 years 11.2%
18-24 years 17.3%
Gender
Male (8%)
Female (92%)
Household income
Less than $25,000 31.9%
$25,000 to $39,999 16.8%
$40,000 to $59,999 16.6%
$60,000 to $74,999 5.2%
$75,000 to $99,999 10.7%
$100,000 to $149,999 15.7%
$150,000 and above 3%
OS
Android (69%)
iOS (31%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung SM-G991U
05 Samsung sm-s901u
Leading carriers
01 T-Mobile
5 most visited places/venues
01 Target
02 Walmart Supercenter
03 Newmarket Square
04 Wichita Dwight D. Eisenhower National Airport
05 QuikTrip
Updated: 07-2026