Start.io audiences
Target Shoppers
in Wisconsin
overview
Target shoppers are budget-conscious consumers who like to purchase a wide variety of products online or in stores. Of the consumers who are identified as Target Shoppers in Wisconsin, 37.5% are in the 55+ age group. Get more insights about this consumer group in the following charts.
Country
United States
State
Wisconsin
Population
5,822,434
Area
54,158 sq mi
INSIGHTS ON Target Shoppers in Wisconsin
Age
55 years and above 37.5%
45-54 years 24.9%
35-44 years 10.8%
25-34 years 11.2%
18-24 years 15.7%
Gender
Male (36.6%)
Female (63.4%)
Household income
Less than $25,000 31.7%
$25,000 to $39,999 14.4%
$40,000 to $59,999 17.2%
$60,000 to $74,999 5.7%
$75,000 to $99,999 12.5%
$100,000 to $149,999 15.8%
$150,000 and above 2.7%
OS
Android (73.8%)
iOS (26.2%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s901u
03 Samsung SM-G991U
04 Apple iPad1,1
05 Samsung sm-s908u
Leading carriers
01 Verizon
02 U.S. Cellular
03 T-Mobile
5 most visited places/venues
01 Target
02 CVS Pharmacy
03 Walmart Supercenter
04 Washington Park
05 Westlawn Playground
Updated: 07-2026