Start.io audiences
Thanksgiving Grocery Shoppers
in New Zealand

overview
Users who shop for Thanksgiving groceries might be hosting friends and family for the holiday or need to prepare a dish to bring to someone else's home. Based on POI visits, mobile apps and various device data signals, of the Thanksgiving grocery shoppers in New Zealand, 58.9% are in the 55+ age group.


Country
New Zealand
Population
4,783,063
Area
262,443 sq km

INSIGHTS ON Thanksgiving Grocery Shoppers in New Zealand
Age
55 years and above 58.9%
45-54 years 9.4%
35-44 years 6.7%
25-34 years 10.6%
18-24 years 14.3%
Gender
Male (69.6%)
Female (30.4%)
OS
Android (87.3%)
iOS (12.7%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy S22 Ultra
04 Samsung Galaxy S23+
05 Samsung Galaxy S24 Ultra
Leading carriers
01 Spark
02 2degrees
03 Vodafone
Updated: 07-2026