Start.io audiences
Users Booking Travel Through OTAs
in Barcelona
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Barcelona, 48.9% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
Spain
City
Barcelona
Population
1,620,343
Area
101 sq km
INSIGHTS ON Users Booking Travel Through OTAs in Barcelona
Age
55 years and above 48.9%
45-54 years 8.4%
35-44 years 6.4%
25-34 years 16.6%
18-24 years 19.6%
Gender
Male (76.6%)
Female (23.4%)
OS
Android (92.4%)
iOS (7.6%)
Top devices
01 Generic Android 6.0
02 Samsung Galaxy A54 5G
03 Samsung Galaxy A52s 5G
04 Samsung Galaxy A53 5G
05 Apple iphone1,1
Leading carriers
01 Yoigo
02 Movistar
03 Orange
Updated: 07-2026