Start.io audiences
Users Booking Travel Through OTAs
in Indonesia
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Indonesia, 36.3% of Users Booking Travel Through OTAs are in the 18-24 age group. Explore more characteristics of these users in the charts below.
Country
Indonesia
Population
270,625,568
Area
1,811,569 sq km
INSIGHTS ON Users Booking Travel Through OTAs in Indonesia
Age
55 years and above 10.8%
45-54 years 8.8%
35-44 years 9.9%
25-34 years 34.2%
18-24 years 36.3%
Gender
Male (38%)
Female (62%)
Top devices
01 OPPO CPH2239
02 OPPO CPH2269
03 Generic Android 6.0
04 OPPO A18
05 xiaomi Redmi 9C
Leading carriers
01 Telkomsel
02 Excelcomindo
03 Indosat
Updated: 07-2026