Start.io audiences
Users Booking Travel Through OTAs
in New Zealand
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In New Zealand, 44.8% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
New Zealand
Population
4,783,063
Area
262,443 sq km
INSIGHTS ON Users Booking Travel Through OTAs in New Zealand
Age
55 years and above 44.8%
45-54 years 10.8%
35-44 years 8.1%
25-34 years 12.1%
18-24 years 24.1%
Gender
Male (73.6%)
Female (26.4%)
OS
Android (91%)
iOS (9%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy S24 Ultra
04 Samsung Galaxy S23 Ultra
05 Samsung Galaxy S25 Ultra
Leading carriers
01 Spark
02 2degrees
03 Vodafone
Updated: 07-2026