Start.io audiences
Users Booking Travel Through OTAs
in Seoul
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Seoul, 30.6% of Users Booking Travel Through OTAs are in the 45-54 age group. Explore more characteristics of these users in the charts below.
Country
South Korea
City
Seoul
Population
9,806,000
Area
605 sq km
INSIGHTS ON Users Booking Travel Through OTAs in Seoul
Age
55 years and above 30%
45-54 years 30.6%
35-44 years 12.8%
25-34 years 13.8%
18-24 years 12.8%
Gender
Male (81.8%)
Female (18.2%)
OS
Android (82.2%)
iOS (17.8%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Apple iPhone14,6
04 Samsung Galaxy S24 Ultra
05 Samsung Galaxy S25
Leading carriers
01 Sktelecom
02 Lg u+
03 Olleh
Updated: 07-2026