Start.io audiences
Users Booking Travel Through OTAs
in Singapore
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Singapore, 38.7% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.
INSIGHTS ON Users Booking Travel Through OTAs in Singapore
Age
55 years and above 38.7%
45-54 years 9%
35-44 years 10.1%
25-34 years 27.1%
18-24 years 15.1%
Gender
Male (72.8%)
Female (27.2%)
OS
Android (88.5%)
iOS (11.5%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy S23 Ultra
04 Samsung Galaxy S24 Ultra
05 OPPO Reno12 F/FS 5G
Leading carriers
01 Singtel
02 Starhub
03 TPG Telecom
Updated: 07-2026