Start.io audiences
Users Booking Travel Through OTAs
in Utah
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Utah, 23.8% of Users Booking Travel Through OTAs are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
State
Utah
Population
3,205,958
Area
82,170 sq mi
INSIGHTS ON Users Booking Travel Through OTAs in Utah
Age
55 years and above 23.8%
45-54 years 18.6%
35-44 years 21.4%
25-34 years 14.2%
18-24 years 21.9%
Gender
Male (45.2%)
Female (54.8%)
Household income
Less than $25,000 26.5%
$25,000 to $39,999 12.7%
$40,000 to $59,999 21.2%
$60,000 to $74,999 8.9%
$75,000 to $99,999 13.9%
$100,000 to $149,999 15.8%
$150,000 and above 1%
Top devices
01 Samsung Galaxy S24 Ultra
02 Samsung Galaxy S23 Ultra
03 Samsung sm-s908u
04 Samsung sm-s901u
05 Samsung Galaxy S23
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Germania Park
02 Bennion Park
03 Riverside Park
04 9Th South River Park
05 Washington Square
Updated: 07-2026