Start.io audiences
Users Interested in Personalization and Productivity Apps
in New Zealand

overview
Users interested in personalization and productivity apps tend to be busy people who like to be supported by the apps on their phones to help them get relevant information and maintain schedules and to-do lists. Of the consumers who are identified as Users Interested in Personalization and Productivity Apps in New Zealand, 38.7% are in the 55+ age group. Get more insights about this consumer group in the following charts.


Country
New Zealand
Population
4,783,063
Area
262,443 sq km

INSIGHTS ON Users Interested in Personalization and Productivity Apps in New Zealand
Age
55 years and above 38.7%
45-54 years 9.3%
35-44 years 7.7%
25-34 years 10.8%
18-24 years 33.4%
Gender
Male (57.1%)
Female (42.9%)
OS
Android (81.5%)
iOS (18.5%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 Samsung Galaxy S24 Ultra
04 Samsung Galaxy S23 Ultra
05 Samsung Galaxy S25 Ultra
Leading carriers
01 2degrees
02 Spark
03 Vodafone
Updated: 07-2026