Start.io audiences
Users With Vehicle Purchase Intent
in New Zealand
overview
Those looking to purchase a vehicle may be looking to replace or trade in their current car or could be first-time purchasers. 44.9% of those interested in purchasing a vehicle in New Zealand are in the 55+ age group. Gain more insights about this segment in the following charts.
Country
New Zealand
Population
4,783,063
Area
262,443 sq km
INSIGHTS ON Users With Vehicle Purchase Intent in New Zealand
Age
55 years and above 44.9%
45-54 years 10.8%
35-44 years 12.4%
25-34 years 11.4%
18-24 years 20.3%
Gender
Male (77.6%)
Female (22.4%)
OS
Android (63.5%)
iOS (36.5%)
Top devices
01 Apple iPhone15,3
02 Apple iPhone15,5
03 Samsung Galaxy S23+
04 Samsung Galaxy A54 5G
05 Samsung Galaxy S22
Leading carriers
01 Spark
02 2degrees
03 Vodafone
Updated: 07-2026