Start.io audiences
Users With Vehicle Purchase Intent
in Rio de Janeiro
overview
Those looking to purchase a vehicle may be looking to replace or trade in their current car or could be first-time purchasers. 29.8% of those interested in purchasing a vehicle in Rio de Janeiro are in the 55+ age group. Gain more insights about this segment in the following charts.
Country
Brazil
City
Rio de Janeiro
Population
6,520,000
Area
1,221 sq km
INSIGHTS ON Users With Vehicle Purchase Intent in Rio de Janeiro
Age
55 years and above 29.8%
45-54 years 14.3%
35-44 years 8.8%
25-34 years 19.1%
18-24 years 28%
Gender
Male (77.3%)
Female (22.7%)
OS
Android (59.5%)
iOS (40.5%)
Top devices
01 Generic Android 6.0
02 Apple iphone1,1
03 motorola moto g22
04 Samsung Galaxy A32
05 Samsung Galaxy A14 5G
Leading carriers
01 Claro
02 Tim
03 Vivo
Updated: 07-2026