Start.io audiences
Walmart Store Shoppers
in Durham

overview
Walmart store shoppers enjoy the convenience of going to their local branch and picking up a wide range of items all at once. Of all the Walmart Store Shoppers in Durham, 37.9% are in the 55+ age group. Learn more about the demographics and characteristics of these users below.


Country
United States
City
Durham, North Carolina
Population
278,993
Area
109 sq mi

INSIGHTS ON Walmart Store Shoppers in Durham
Age
55 years and above 37.9%
45-54 years 22.9%
35-44 years 12%
25-34 years 9.8%
18-24 years 17.3%
Gender
Male (48.6%)
Female (51.4%)
Household income
Less than $25,000 32.1%
$25,000 to $39,999 18.3%
$40,000 to $59,999 15.2%
$60,000 to $74,999 4.3%
$75,000 to $99,999 13.8%
$100,000 to $149,999 12.6%
$150,000 and above 3.8%
OS
Android (70.4%)
iOS (29.6%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung SM-G991U
05 Samsung Galaxy A15 5G
Leading carriers
01 Verizon
02 T-Mobile
5 most visited places/venues
01 Walmart Supercenter
02 Birchwood Park
03 Hillandale Golf Course
04 Ribbonwalk Nature Preserve
05 Charlotte Country Club
Updated: 07-2026