Start.io audiences
Walmart Store Shoppers
in Iowa

overview
Walmart store shoppers enjoy the convenience of going to their local branch and picking up a wide range of items all at once. Of all the Walmart Store Shoppers in Iowa, 37.5% are in the 55+ age group. Learn more about the demographics and characteristics of these users below.


Country
United States
State
Iowa
Population
3,155,070
Area
55,857 sq mi

INSIGHTS ON Walmart Store Shoppers in Iowa
Age
55 years and above 37.5%
45-54 years 25.3%
35-44 years 11.9%
25-34 years 9.7%
18-24 years 15.6%
Gender
Male (31.3%)
Female (68.7%)
Household income
Less than $25,000 27.7%
$25,000 to $39,999 15.8%
$40,000 to $59,999 17.4%
$60,000 to $74,999 5.5%
$75,000 to $99,999 14.1%
$100,000 to $149,999 15.8%
$150,000 and above 3.6%
OS
Android (71.7%)
iOS (28.3%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung SM-G991U
04 Samsung sm-s901u
05 Samsung sm-s908u
Leading carriers
01 U.S. Cellular
02 Verizon
03 T-Mobile
5 most visited places/venues
01 Walmart Supercenter
02 Walmart Pharmacy
03 Walmart Photo Center
04 Noelridge
05 Walmart Vision Center
Updated: 07-2026