It’s been said that the average person sees 3,000 to 10,000 online ads every day. That’s a pretty shocking number. The folks over at The Drum decided to do a deep dive on those figures and discovered that it is probably an exaggeration. They concluded that consumers likely see a few hundred ads a day, not thousands.
Even so, ad clutter remains one of the biggest challenges for advertisers. How can your ads stand out among hundreds of ads competing for consumer attention 24/7, across all devices?
Here are our top 3 ways to help get more views for your mobile ads among all the clutter:
Focus on attention, not just viewability
Attention metrics are the new KPI for advertisers and you should start incorporating them in your campaign strategy. Attention is a more nuanced and accurate measurement of actual views and attention, not just impressions or clicks. Ad campaigns do best when consumers are genuinely engaged and that’s what attention optimization is all about.
Choose your audiences wisely
The best way to get people to really look at your ads is to show them to the most relevant audiences. Your ads are more likely to stand out if they are truly of interest to the viewer. Avoid getting lost in the clutter by exploring the audience segments that are interested in your niche or category, and targeting them as a top priority.
Be as creative as possible
Ad fatigue is a real problem. One of the ways around it is to be as creative, ingenious and unforgettable as possible. Of course, creating show-stopping ads is not necessarily easy. That’s why it is important to leverage ad formats and tools that support creativity and engagement. For example, rich media ads can be shown to users in apps, combining images, video and animation to create an immersive and exciting ad experience.
Stand out among the crowd
Nearly 60% of Americans spend over 5 hours a day on their mobile phones. Standing out among mobile advertisers in apps and the mobile web is a challenge, but not an impossible one. Follow the three tips above to differentiate yourself among the endless ad clutter and start boosting your campaign success.