Start.io audiences
Back to School Shoppers
in California
overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In California, 44.8% of Back to School Shoppers are in the 25-34 age group. Explore more characteristics of these users in the charts below.
Country
United States
State
California
Population
39,512,223
Area
155,779 sq mi
INSIGHTS ON Back to School Shoppers in California
Age
55 years and above 9.4%
45-54 years 2.9%
35-44 years 7.7%
25-34 years 44.8%
18-24 years 35.2%
Gender
Male (41.7%)
Female (58.3%)
Household income
Less than $25,000 33%
$25,000 to $39,999 12.8%
$40,000 to $59,999 16.1%
$60,000 to $74,999 7.1%
$75,000 to $99,999 11.7%
$100,000 to $149,999 19.2%
$150,000 and above 0.1%
Top devices
01 Samsung Galaxy S9
02 Samsung Galaxy Note8
03 Samsung Galaxy S9+
04 Samsung Galaxy Note9
05 Samsung Galaxy S8
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
5 most visited places/venues
01 Western Union
02 Starbucks
03 Target
04 Walmart Supercenter
05 ARCO
Updated: 08-2022