Start.io audiences
Back to School Shoppers
in California
overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In California, 30.6% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
State
California
Population
39,512,223
Area
155,779 sq mi
INSIGHTS ON Back to School Shoppers in California
Age
55 years and above 30.6%
45-54 years 25.2%
35-44 years 12.8%
25-34 years 14.5%
18-24 years 16.9%
Gender
Male (42.8%)
Female (57.2%)
Household income
Less than $25,000 31.5%
$25,000 to $39,999 15.5%
$40,000 to $59,999 14.1%
$60,000 to $74,999 5.1%
$75,000 to $99,999 11.6%
$100,000 to $149,999 18.8%
$150,000 and above 3.5%
OS
Android (75.3%)
iOS (24.7%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung sm-s901u
05 Samsung SM-G991U
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
Updated: 07-2026