Start.io audiences
Back to School Shoppers
in Durham
overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In Durham, 37.2% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
City
Durham, North Carolina
Population
278,993
Area
109 sq mi
INSIGHTS ON Back to School Shoppers in Durham
Age
55 years and above 37.2%
45-54 years 21.4%
35-44 years 10.3%
25-34 years 15.2%
18-24 years 15.9%
Gender
Male (37.3%)
Female (62.7%)
Household income
Less than $25,000 32.2%
$25,000 to $39,999 17.3%
$40,000 to $59,999 17.8%
$60,000 to $74,999 4.9%
$75,000 to $99,999 12.5%
$100,000 to $149,999 11.7%
$150,000 and above 3.5%
OS
Android (73.3%)
iOS (26.7%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s908u
03 Apple iPad1,1
04 Samsung SM-G991U
05 Samsung Galaxy S21 Ultra 5G
Leading carriers
01 Verizon
02 AT&T
5 most visited places/venues
01 Birchwood Park
02 Hillandale Golf Course
03 Ribbonwalk Nature Preserve
04 Charlotte Country Club
05 Firestone Community Park
Updated: 07-2026