Start.io audiences
Back to School Shoppers
in United States
overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In United States, 35% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.
Country
United States
Population
329,064,917
Area
9,147,593 sq km
INSIGHTS ON Back to School Shoppers in United States
Age
55 years and above 35%
45-54 years 24.9%
35-44 years 11.7%
25-34 years 12.7%
18-24 years 15.7%
Gender
Male (41.5%)
Female (58.5%)
Household income
Less than $25,000 33.5%
$25,000 to $39,999 16.1%
$40,000 to $59,999 14.9%
$60,000 to $74,999 5.5%
$75,000 to $99,999 11.1%
$100,000 to $149,999 16%
$150,000 and above 2.9%
OS
Android (72.1%)
iOS (27.9%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung sm-s908u
04 Samsung sm-s901u
05 Samsung SM-G991U
Leading carriers
01 T-Mobile
02 Verizon
03 AT&T
Updated: 07-2026