Start.io audiences
Gym Visitors
in Massachusetts
overview
Consumers who have memberships to gyms are generally interested in maintaining their health through exercise and fitness. Based on POI visits, mobile apps and various device data signals, of the gym visitors in Massachusetts, 35.7% are in the 55+ age group.
Country
United States
State
Massachusetts
Population
6,892,503
Area
7,800 sq mi
INSIGHTS ON Gym Visitors in Massachusetts
Age
55 years and above 35.7%
45-54 years 23.3%
35-44 years 16%
25-34 years 8.3%
18-24 years 16.7%
Gender
Male (53.1%)
Female (46.9%)
Household income
Less than $25,000 31.9%
$25,000 to $39,999 10.7%
$40,000 to $59,999 14.6%
$60,000 to $74,999 6.1%
$75,000 to $99,999 12.8%
$100,000 to $149,999 23%
$150,000 and above 0.8%
OS
Android (65.7%)
iOS (34.3%)
Top devices
01 Apple iphone1,1
02 Apple iPad1,1
03 Samsung Galaxy A15 5G
04 Samsung Galaxy A14 5G
05 Samsung Galaxy S23 Ultra
Leading carriers
01 Verizon
02 T-Mobile
03 AT&T
5 most visited places/venues
01 Codman Square
02 Highland Park
03 Kendrick Field
04 Victory Field
05 Hale Park
Updated: 07-2026