Start.io audiences
Users With an Ability to Buy Luxury Goods
in Zambia
overview
Users who can buy luxury goods are considered high spenders and often gravitate to the finer things in life because they have the financial means to do so. Looking into the characteristics of consumers with the Users With an Ability to Buy Luxury Goods in Zambia, data shows 65.2% of them are in the 25-34 age group. More information about this segment can be found in the following charts.
INSIGHTS ON Users With an Ability to Buy Luxury Goods in Zambia
Age
55 years and above 0.9%
45-54 years 1%
35-44 years 3.3%
25-34 years 65.2%
18-24 years 29.5%
Gender
Male (72%)
Female (28%)
Top devices
01 Samsung Galaxy S7 edge
02 Samsung Galaxy S8+
03 Samsung Galaxy S8
04 Samsung Galaxy S7 edge
05 Samsung Galaxy Note 8
Leading carriers
01 Bharti Airtel
02 MTN
03 Zamtel
Updated: 08-2022