Start.io audiences
Valentine's Day Shoppers
in Japan

overview
Valentine's Day shoppers are interested in gifts that express their love for their partners, family members, friends or other loved ones. To better understand Valentine's Day shoppers in Japan, consider the fact that 48.2% are in the 55+ age group. Learn more about Valentine's Day shoppers below.


INSIGHTS ON Valentine's Day Shoppers in Japan
Age
55 years and above 48.2%
45-54 years 11%
35-44 years 6.5%
25-34 years 12.6%
18-24 years 21.7%
Gender
Male (75.5%)
Female (24.5%)
OS
Android (94.8%)
iOS (5.2%)
Top devices
01 Samsung Galaxy S10
02 Samsung Galaxy S23+
03 Samsung Galaxy S22
04 Samsung Galaxy A54 5G
05 Samsung galaxy a34 5g
Leading carriers
01 Softbank
02 AU
03 AU
Updated: 07-2026