Start.io audiences
Back to School Shoppers
in Raleigh

overview
Back to school shoppers are often parents looking for good deals on school supplies for their children. In Raleigh, 31.2% of Back to School Shoppers are in the 55+ age group. Explore more characteristics of these users in the charts below.


Country
United States
City
Raleigh, North Carolina
Population
474,069
Area
145 sq mi

INSIGHTS ON Back to School Shoppers in Raleigh
Age
55 years and above 31.2%
45-54 years 30.2%
35-44 years 13.5%
25-34 years 10.4%
18-24 years 14.7%
Gender
Male (43.4%)
Female (56.6%)
Household income
Less than $25,000 33.6%
$25,000 to $39,999 20.5%
$40,000 to $59,999 15.7%
$60,000 to $74,999 5%
$75,000 to $99,999 9.6%
$100,000 to $149,999 12.3%
$150,000 and above 3.2%
OS
Android (72.3%)
iOS (27.7%)
Top devices
01 Apple iphone1,1
02 Samsung sm-s908u
03 Apple iPad1,1
04 Samsung sm-s901u
05 Samsung SM-G991U
Leading carriers
01 AT&T
02 AT&T
5 most visited places/venues
01 Dacian
02 Walnut Creek North
03 Ribbonwalk Nature Preserve
04 Lake Johnson Metro Park
05 Charlotte Country Club
Updated: 07-2026