Start.io audiences
Users Booking Travel Through OTAs
in Zambia
overview
Users who book travel through OTAs prefer to search for travel information and book flights, hotels, and rental cars using online platforms instead of more traditional travel agents. In Zambia, 72.7% of Users Booking Travel Through OTAs are in the 25-34 age group. Explore more characteristics of these users in the charts below.
INSIGHTS ON Users Booking Travel Through OTAs in Zambia
Age
55 years and above 0.9%
45-54 years 0.6%
35-44 years 2.3%
25-34 years 72.7%
18-24 years 23.5%
Gender
Male (70.5%)
Female (29.5%)
Top devices
01 Samsung Galaxy A10s
02 Samsung Galaxy A10
03 HuaWei HUAWEI Y9 2019
04 HuaWei HUAWEI Y6 2019
05 HuaWei Y9 Prime 2019
Leading carriers
01 Bharti Airtel
02 MTN
03 Zamtel
Updated: 08-2022