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Why header bidding hasn’t killed waterfall advertising (yet)

Location Matters: Introducing Proximity-Based Audience Segments

Start.io launches 18 new media buyer audience segments

App Publishers: Technical Tips to Optimize Your App

Programmatic I/O: Highlights & Takeaways from The Big Apple

Revealed: Start.io’s 10 most popular audience segments on LiveRamp

Start.io introduces unusually shaped, truly flexible mobile ads

Google Privacy Sandbox Will Impact Android App Developers, Here’s How

Real-time bidding, what is it and how does it work?

Recap of ChinaJoy 2023: Insights for the Digital & Gaming...

SDK Monetization: How to Use a Mobile SDK to Boost...

Attention Metrics: How They Affect Your Media Buying Strategy

Mobile SDKs: Exploring the Key to In-App Advertising and Monetization

Ad Clutter? Here’s How to Make Your Ads Stand Out

How Mobile App Developers Can Attract Brand Advertisers and Expand...

Mobile Advertisers: Start Gearing Up for Black Friday & Cyber...

Understanding Audience Data: A Starter Guide

Mobile DSP 101: Demand-Side Platform Overview, Types, Benefits, and Best...

3 ad formats to help you achieve your marketing goals...

LTV: The app developer’s best friend

App developers: Focus on these factors to reduce user churn

2023 back-to-school shopping: 7 stats that every app developer should...

The Cannes Experience: 2023 Recap

What is Contextual Targeting? Learn about the Benefits, Approaches &...

Key Events in the Mobile AdTech Calendar: A Double Recap

Mastering Supply Side Platform in 2023: Overview, Benefits, and Best...

Back to School, Back to Profits: Mobile Data to Boost...

Be In It, to Win It: Growth Tips & Strategies...

What is the future of creative advertising?

Content Creation for App Developers – with (a Little) Help...

Programmatic Curation Guide for Advertisers & Publishers: How AI and...

Likely-to-be Segments: New Pre-Pack Audience Tool to Boost Your Reach

How App-ads.txt Can Increase Publisher Revenue

Curation: The Future of Programmatic is Already Here

Calling All Social Media Buyers! New Start.io Social Audiences Will...

Programmatic Advertising Advanced Guide 2023 – Ecosystem, Benefits, Trends &...

Charge Up Your EV Campaigns on Mobile

Maximizing Revenue in 2023: Proven Strategies for App Monetization –...

In App Advertising 2023 Guide – Overview, Best Practices, Ad...

Best practices for Managing Your Waterfalls

New Look, Fresh Functionality, Peak Performance: The Revamped Start.io Platform...

Nintendo Target Market Segmentation – Marketing Strategy, Main Competitors &...

Access More Inventory Faster with Nimbus, now a Start.io Partner

Mobile publishers: Unlock new revenue potential with APS & Start.io

How to Increase TikTok Customer Engagement? TikTok Content Ideas for...

Make Waves With Your 2023 Mobile Campaigns

2022 in Review: Trends & Takeaways Based on Mobile Audience...

Dunkin’ Donuts Target Market and Demographic Segmentation – Customer Profile,...

Lululemon Target Market Analysis – Customer Demographics, Marketing Strategy &...

Salesforce Target Market Segmentation – Demographics, Marketing Strategy & Main...

Apple Target Market Analysis – Apple Demographics, Marketing Strategy &...

Under Armour Target Market Segmentation & Brand Analysis – Audience...

Start.io Mobile Audiences Now Available on Social Media Channels via...

Toyota Target Market Analysis – Toyota Customer Base, Market Segmentation...

Who is Uber’s Target Market? Uber Market Segments Analysis, Marketing...

This Holiday Season, Reach Your Highest Quality Customers

Who is Zara’s Target Market? Zara Brand Analysis – Customer...

Who is McDonald’s Target Market? McDonald’s Brand Analysis – Audience,...

Start.io Launches Agency Mobile Stack – the Next Level of...

How to Overcome the Challenges of Zip Code Targeting

Disney Target Market – Discover Disney’s Audience Demographics, Marketing Strategy...

Adidas Target Market Segmentation and Marketing Strategy – Audience Demographics...

DoorDash Target Market Segmentation and Marketing Strategy – Audience Demographics...

Nike Target Market Analysis – Demographic Segmentation Marketing Goals

Nike Target Market Segmentation – Customer Analysis & Marketing Goals...

Coca-Cola Target Market Segmentation – Customer Analysis & Marketing Strategy

Pepsi Target Market Analysis – Audience Segmentation & Marketing Strategy...

Spotify Target Market Segmentation – User Demographics & Audience Targeting...

Using Argo Workflows as a Framework for ETL

Netflix Target Market & Consumer Segmentation – The Complete Brand...

Start.io is IAB Tech Lab’s Open Measurement SDK certified

What to buy Dad for Father’s Day? Turn to Start.io...

Amazon Target Market & Customer Segmentation: Who is Amazon’s Target...

Who is Starbucks’ Target Market? Customer Characteristics & Marketing Strategy...

Airbnb Target Market Segmentation – Customer Profile & Brand Positioning

Tesla Target Market Analysis and Segmentation – Brand Overview

5 Ways to Be Healthy and Successful – By the...

IDC Technology Spotlight: How AI Helps Overcome Targeting Challenges of...

Walmart Target Market Analysis: Shopper Demographics and Insights – 2021-2022...

Google’s Sandbox – How to Win on Google Play’s New...

Demographic Audience Analysis: Finding The Right Audience To Meet Your...

8 (Different and Cool!) Ways to Date Based on Start.io...

What Mobile Audience Data Can Teach Us About Consumer Behavior...

Food Delivery App Users: What Mobile Data Tells Us About...

Audience Segmentation and Targeting: Why Mobile Marketers Can’t Live Without...

iOS 14+ Introduction – This is How We Do It

5 Steps to Skip the Line and Become a Self-Service...

Mapping 5G users for better infrastructure planning

The Future is 5G: How Mobile and Location Data Helped...

Post-IDFA Era – The Mobile Marketer will Prevail

The Day After Apple’s Shift to App Tracking Transparency: How...

GameStop's stock fluctuation is closely correlated with the COVID pandemic

GameStop’s reality seems more like an upcoming turn in the...

WhatsApp’s Storm Seems Like a Rainy Day Rather than a...

We Chose Ristretto Cache for Go. Here’s Why

StartApp Is Now Start.io: New Year, New Look, New Capabilities

Start.io Releases Its Sellers.Json File- Now Live and Accessible

MediaMath And Start.io Are Partnering To Help Marketers Reach The...

Start.io’s IOS 14 Roadmap: Where Do We Go From Here?

These Are Challenging Times – Let’s Keep Moving: Start.io Introduces...

CCPA: What Is It And How Start.io Has Achieved Compliance

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