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Reflections from POSSIBLE 2025

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Digital video ads on track to beat linear TV for...

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Report: 80% of mobile apps fail to earn $1,000/month in...

Mobile game downloads decline for fourth year, engagement and revenue...

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New data: Tinder app dominates U.S. dating app market, while...

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How to think about audience segmentation like a mobile game...

New data: AI apps helped push mobile in-app purchases to...

Understanding Prebid and its role in programmatic monetization

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Start.io just boosted its average daily revenue; here’s how

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New data: Consumers would rather look at ads than pay...

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New data: As expected, RedNote installs plunge after U.S. TikTok...

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2024 in data: What Start.io’s audiences taught us about the...

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Introducing CPG and B2B audience segments

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New data: Wyoming, Louisiana and Texas are the worst for...

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Sports mobile apps see 46% jump in ad spending in...

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Lululemon Target Market Analysis – Customer Demographics, Marketing Strategy and...

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Looking beyond games—in-app mobile advertising revenue in 2024

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Most popular Android devices worldwide (September 2024)

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(2024 Update) Apple Target Market Analysis – Apple Demographics, Marketing...

Nike Target Market Analysis – Demographic Segmentation Marketing Goals

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Nike Target Market Segmentation – Customer Analysis & Marketing Goals...

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An American (Tourist) in Paris: Who is Going to the...

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Apple is (eventually) killing SKAdNetwork; here’s what’s next

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Podcast ad market makes sluggish gains 2023, ticking up to...

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Start.io Android SDK 5.0 just launched, here’s what to expect

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Google I/O 2024: Our top 6 takeaways for Android app...

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New study: The most popular languages in the United States...

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For the first time, advertisers will spend more on CTV...

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Upgrade to Start.io iOS SDK 4.10.3 now; here’s why

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Digital advertising jumps to $225 billion market, a new all-time...

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New survey: 9 out of 10 advertisers rank mobile games...

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How Start.io uses neural networks and multistage AI models for...

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Our 5 biggest CTV takeaways from CTV Connect 2024

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How ‘hedged gardens’ will show us the path forward in...

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How this major mobile game publisher tripled its ad revenue...

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Publishers will hold the power of audience segmentation in the...

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Programmatic Advertising Advanced Guide 2024 – Ecosystem, Benefits, Trends and...

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These 6 apps own 85% of the mobile dating market...

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Top takeaways from IAB’s 2024 Annual Leadership Meeting

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TikTok popularity by U.S. state

The upside of Google killing cookies for 30 million people

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We’re proud to announce our next location: Warsaw, Poland

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How Start.io helped deliver native ad revenue to this publicly...

Start.io’s ad SDK is now compliant with IAB’s TCF 2.2:...

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For the third quarter in a row, we’re Momentum Leaders...

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Top of the funnel is dead – long live the...

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New data: Democrats love WhatsApp and Instagram, while Republicans prefer...

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Why header bidding hasn’t killed waterfall advertising (yet)

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Location Matters: Introducing Proximity-Based Audience Segments

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Start.io launches 18 new media buyer audience segments

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App Publishers: Technical Tips to Optimize Your App

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Programmatic I/O: Highlights & Takeaways from The Big Apple

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Revealed: Start.io’s 10 most popular audience segments on LiveRamp

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Start.io introduces unusually shaped, truly flexible mobile ads

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Google Privacy Sandbox Will Impact Android App Developers, Here’s How

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Real-time bidding, what is it and how does it work?

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Recap of ChinaJoy 2023: Insights for the Digital & Gaming...

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SDK Monetization: How to Use a Mobile SDK to Boost...

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Attention Metrics: How They Affect Your Media Buying Strategy

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Mobile SDKs: Exploring the Key to In-App Advertising and Monetization

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Ad Clutter? Here’s How to Make Your Ads Stand Out

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How Mobile App Developers Can Attract Brand Advertisers and Expand...

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Mobile Advertisers: Start Gearing Up for Black Friday & Cyber...

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Understanding Audience Data: A Starter Guide

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Mobile DSP 101: Demand-Side Platform Overview, Types, Benefits, and Best...

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3 ad formats to help you achieve your marketing goals...

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LTV: The app developer’s best friend

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App developers: Focus on these factors to reduce user churn

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2023 back-to-school shopping: 7 stats that every app developer should...

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The Cannes Experience: 2023 Recap

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What is Contextual Targeting? Learn about the Benefits, Approaches &...

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Key Events in the Mobile AdTech Calendar: A Double Recap

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Mastering Supply Side Platform in 2023: Overview, Benefits, and Best...

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Back to School, Back to Profits: Mobile Data to Boost...

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Be In It, to Win It: Growth Tips & Strategies...

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What is the future of creative advertising?

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Content Creation for App Developers – with (a Little) Help...

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Programmatic Curation Guide for Advertisers & Publishers: How AI and...

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Likely-to-be Segments: New Pre-Pack Audience Tool to Boost Your Reach

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How App-ads.txt Can Increase Publisher Revenue

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Curation: The Future of Programmatic is Already Here

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Calling All Social Media Buyers! New Start.io Social Audiences Will...

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Charge Up Your EV Campaigns on Mobile

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Maximizing Revenue in 2023: Proven Strategies for App Monetization –...

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In App Advertising 2023 Guide – Overview, Best Practices, Ad...

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Best practices for Managing Your Waterfalls

New Look, Fresh Functionality, Peak Performance: The Revamped Start.io Platform...

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Nintendo Target Market Segmentation – Marketing Strategy, Main Competitors &...

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Access More Inventory Faster with Nimbus, now a Start.io Partner

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Mobile publishers: Unlock new revenue potential with APS & Start.io

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How to Increase TikTok Customer Engagement? TikTok Content Ideas for...

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Make Waves With Your 2023 Mobile Campaigns

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2022 in Review: Trends & Takeaways Based on Mobile Audience...

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Dunkin’ Donuts Target Market and Demographic Segmentation – Customer Profile,...

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Salesforce Target Market Segmentation – Demographics, Marketing Strategy & Main...

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Under Armour Target Market Segmentation & Brand Analysis – Audience...

Start.io Mobile Audiences Now Available on Social Media Channels via...

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Toyota Target Market Analysis – Toyota Customer Base, Market Segmentation...

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Who is Uber’s Target Market? Uber Market Segments Analysis, Marketing...

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This Holiday Season, Reach Your Highest Quality Customers

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Who is Zara’s Target Market? Zara Brand Analysis – Customer...

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Who is McDonald’s Target Market? McDonald’s Brand Analysis – Audience,...

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Start.io Launches Agency Mobile Stack – the Next Level of...

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How to Overcome the Challenges of Zip Code Targeting

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Disney Target Market – Discover Disney’s Audience Demographics, Marketing Strategy...

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Adidas Target Market Segmentation and Marketing Strategy – Audience Demographics...

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DoorDash Target Market Segmentation and Marketing Strategy – Audience Demographics...

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Coca-Cola Target Market Segmentation – Customer Analysis & Marketing Strategy

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Pepsi Target Market Analysis – Audience Segmentation & Marketing Strategy...

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Spotify Target Market Segmentation – User Demographics & Audience Targeting...

Using Argo Workflows as a Framework for ETL

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Netflix Target Market & Consumer Segmentation – The Complete Brand...

Start.io is IAB Tech Lab’s Open Measurement SDK certified

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What to buy Dad for Father’s Day? Turn to Start.io...

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Amazon Target Market & Customer Segmentation: Who is Amazon’s Target...

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Who is Starbucks’ Target Market? Customer Characteristics & Marketing Strategy...

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Airbnb Target Market Segmentation – Customer Profile & Brand Positioning

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Tesla Target Market Analysis and Segmentation – Brand Overview

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5 Ways to Be Healthy and Successful – By the...

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IDC Technology Spotlight: How AI Helps Overcome Targeting Challenges of...

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Walmart Target Market Analysis: Shopper Demographics and Insights – 2021-2022...

Google’s Sandbox – How to Win on Google Play’s New...

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Demographic Audience Analysis: Finding The Right Audience To Meet Your...

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8 (Different and Cool!) Ways to Date Based on Start.io...

What Mobile Audience Data Can Teach Us About Consumer Behavior in 2022

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What Mobile Audience Data Can Teach Us About Consumer Behavior...

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Food Delivery App Users: What Mobile Data Tells Us About...

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Audience Segmentation and Targeting: Why Mobile Marketers Can’t Live Without...

iOS 14+ Introduction – This is How We Do It

iOS 14+ Introduction – This is How We Do It

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5 Steps to Skip the Line and Become a Self-Service...

Mapping 5G users for better infrastructure planning

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The Future is 5G: How Mobile and Location Data Helped...

Post-IDFA Era – The Mobile Marketer will Prevail

Post-IDFA Era – The Mobile Marketer will Prevail

Apple’s Shift to App Tracking Transparency

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The Day After Apple’s Shift to App Tracking Transparency: How...

GameStop's stock fluctuation is closely correlated with the COVID pandemic

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GameStop’s reality seems more like an upcoming turn in the...

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WhatsApp’s Storm Seems Like a Rainy Day Rather than a...

We Chose Ristretto Cache for Go. Here’s Why

StartApp Is Now Start.io: New Year, New Look, New Capabilities

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Start.io Releases Its Sellers.Json File- Now Live and Accessible

MediaMath And Start.io Are Partnering To Help Marketers Reach The Right Audiences

MediaMath And Start.io Are Partnering To Help Marketers Reach The...

Start.io’s IOS 14 Roadmap: Where Do We Go From Here?

These Are Challenging Times – Let’s Keep Moving: Start.io Introduces...

CCPA: What Is It And How Start.io Has Achieved Compliance

CCPA: What Is It And How Start.io Has Achieved Compliance

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